# ASAC Brandbook

Public brand guidelines and design tokens for ASAC, the Asociación Salvadoreña de Agencias de Carga y Transitarios.

## Human-readable brandbook

https://asac.com.sv/brandbook/

## Machine-readable resources

- AI design manifest: https://asac.com.sv/brandbook/ai-manifest.json
- Design tokens JSON: https://asac.com.sv/brandbook/asac-brand-tokens.json
- CSS custom properties: https://asac.com.sv/brandbook/asac-tokens.css
- Official isotype SVG: https://asac.com.sv/brandbook/asac-isotipo.svg
- AI design agent guidelines: https://asac.com.sv/brandbook/asac-brand-guidelines-for-ai-design-agents.md
- Short reusable design prompt: https://asac.com.sv/brandbook/asac-design-agent-prompt.md
- Asset pack ZIP: https://asac.com.sv/brandbook/asac-brand-assets.zip

## Core identity

ASAC is an institutional B2B logistics and foreign trade association brand. The visual tone must be reliable, formal, technical, sober and high-trust.

## Required logo asset

Use only the official logo SVG:

https://asac.com.sv/images/asac-logo.svg

Do not reconstruct, redraw, distort, stretch, rotate, recolor, shadow, outline or apply decorative effects to the logo.

## Core colors

- Institutional navy: #042264
- Action accent orange: #fa8219
- Page surface: #f7f9fc
- Raised surface: #ffffff
- Sunken surface: #f1f4f8

## Design guidance

Public pages should feel institutional, direct and connected to freight, customs, transport, commerce, members and regional logistics.

Admin screens and tools should prioritize density, scanning, clear filters, tables, status labels, search and obvious actions. Do not create marketing-style hero layouts inside tools.

## Voice

Use consistent tú forms in user-facing Spanish. Avoid voseo when the surrounding experience uses tú.

## Imagery

Prefer real ASAC, logistics, trade, event, training, member and regional commerce imagery. Avoid generic abstract visuals when a real image can carry the message.